Award-winning automotive and fashion photographer Matthew Jones has added a Lexus LS400 to his portfolio. Known for his experimental and stylized approach, Jones's personal project showcases his unique eye for car photography.
The photographs from this project particularly stand out for their subtle retro feel. By focusing on a car from the early '90s, Jones taps into a powerful sense of nostalgia, evoking the golden age of Japanese luxury sedans. The visual style he employs, with its cinematic grain and color grading, further enhances this throwback vibe, making the images feel less like modern commercial shots and more like stills from a vintage film. This deliberate aesthetic choice not only honors the legacy of the LS400 but also provides a timeless quality to the work, bridging the gap between classic automotive design and contemporary photographic art.
Check out the project here: Matthew Jones - Lexus