News
Mads Perch x PwC
Award-winning photographer and director Mads Perch lends his signature visual flair to a new global campaign for PriceWaterhouseCooper (PWC), reimagining the corporate world through bold color, light, and movement.
The series captures the energy of collaboration and transformation—core themes of PwC’s brand evolution—as Perch translates complex business ideas into powerful visual storytelling. Known for his work blending performance, portraiture, and dynamic lighting, Perch injects a sense of rhythm and emotion rarely seen in corporate imagery.
