Cubitts -- Gloriously Awkward by FC:B

Gloriously Awkward -- a new campaign for eyewear brand Cubitts directed by Favourite Colour: Black. The goal of the campaign was to embrace awkward things. “Objects that stand awkwardly out. Aesthetic jolts, bumps in anodyne taste. In a world where everything is created to serve the average, we design for the unaverage, and the very unaverage, and the very very unaverage.


It’s time to embrace outlier proportions. Delight in the gloriously awkward.”