Andreas Smetana Directs New TAC Campaign Focused on Consequence Over Impact • we are CASEY

Director Andreas Smetana’s latest campaign for the Transport Accident Commission (TAC) visually confronts road safety issues.

Rather than depicting the moment of impact, the work is framed around the aftermath of a serious incident. Shot from a high perspective, each execution lingers on the unfolding scene — emergency vehicles, responders, and damage — allowing consequences to take the visual center stage.

AU41-P00003710 TAC Holiday Enforcement 2025 SF Locus OOH Crossroads DD2 841x1189mm_R02

AU41-P00003710 TAC Holiday Enforcement 2025 SF Locus OOH Crossroads DD2 841x1189mm_R03

View the behind-the-scenes here:

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